No advocacy campaign has ever come close to shining the kind of spotlight on a developing world conflict in the manner Invisible Children has. At a stroke, conventional media presentation, whether print, radio, television, blogging or social media, all looked desperately tired, as though, like apes trying to figure out the telephone, we’d all somehow missed the huge potential to engage and communicate the new technology was offering. Russell told me Harvey Weinstein, the Hollywood producer and distributor, was just one among a number of media figures who had telephoned him to say: “This changes everything!”
collage using images by Tommy Ton
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